DFC ERGO Overall health Insurance policies Ltd., previously often called Apollo Munich Health Insurance provider, has introduced the launch in their new brand name campaign Lousy Information Good News’. The marketing campaign characteristics actor Nawazuddin Siddiqui and talks with regards to the acquisition of Apollo Munich by HDFC Ltd. in the overall Insurance coverage sector and the means it can advantage the prevailing plus the new clients of HDFC ERGO Health and fitness.
Conceptualized by Mullen Lintas, the Undesirable Information - Good News’ marketing campaign builds a narrative via two marketing campaign videos all around patients who definitely have encountered wellness emergencies. The video clips feature Nawazuddin in the double function as two unique journalists 1 who stories the Badnews for youunfortunate occasions that persons must deal with as a result of a wellness unexpected emergency and one other who counters him to deliver the Good News’ of Apollo Munich (now remaining renamed to HDFC ERGO Health and fitness) plus the broad suite of Gains which are now accessible to The shoppers, because of the acquisition. Filled with humour, the videos finish Together with the tagline India is currently Sensation Far better’ to highlight Apollo Munich’s experience and HDFC’s have confidence in.
Commenting around the launch of the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Overall health Insurance policies Ltd mentioned, The acquisition of Apollo Munich Well being Coverage by HDFC Ltd., led into the creation of a new entity, HDFC ERGO Wellbeing Insurance policies. This merger will offer significant Added benefits to our existing & prospective prospects. Have faith in, Transparency and Fairness across all stakeholders are for the Main of your complete HDFC Group which is a assure by HDFC ERGO Health Management to every one of our policyholders. Even more, many of HDFC ERGO Normal’s best methods, which include ten,000+ cashless community hospitals, business primary turnaround time for cashless declare settlement, seamless on-line coverage issuance and 24x7 customer service helpline are increasingly being adopted by HDFC ERGO Overall health to provide a appreciably much better encounter to all our clients. Our new TVC has become strategically executed to ensure shoppers are created very well mindful of the advantages this acquisition provides them. We hope to provide this Excellent news’ and make our existing & new clients feel much better.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas reported, Our activity was to create a higher effect marketing campaign to Express the greatest information on the whole Insurance policies of Apollo Munich currently being renamed to HDFC ERGO Wellness and the benefits this acquisition will offer you towards the shoppers. We desired give the manufacturer a unique plan and place out a clutter breaking campaign. The starting point was that people only think about Health Insurance plan whenever they come upon any an regrettable incident connected to overall health around them. And also to Express this news, we roped in Nawazuddin Siddiqui. Thus the campaign idea of Terrible Information Good News’ was born. We're guaranteed this marketing campaign would do just that and in addition Make a solid resonance of HDFC ERGO Well being with Overall health Insurance.